Will Bold Or Underline Help Me Rank?

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Will Bold Or Underline Help Me Rank?

The usage of the bold text, strong tag, underline, highlight, and italic tags around keywords within a page is a somehwhat outdated concept. Since so much of SEO revolves around urban legend and heresay, this is the sort of unproven and still used technique that gets circulated. I can say at this time I have never seen any direct evidence that this concept has much merit in a tool as cutting edge as google.com is. I do see some patterns that may justify this for yahoo search or MSN though. The alignment of keyword usage also discussed here would suggest the likely use of this sort of technique.

I believe it is this line of thining that perpetuates such a myth into semi fact today. You will find many designers and seo ' s using unordered lists for footers and for in page content to perhaps achieve this same result of emphasized keywords.