Growth Of Online Advertising

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Growth Of Online Advertising

It is important to note that ad dollars are moving away from print, radio and television and into the online world. Google has by itself fast become one of the largest advertising agenies in the world in only a matter of years.

A recently released report underscores this point. Outsell, Inc., an information industry research firm, reports that the surge of dollars into the online sector continues to grow.

Outsell's ad-spending study, published in January of this year, was based on a survey for 625 leading advertisers in the US, and revealed that respondents plan to spend more than 18% of their ad budget online in 2006 compared with 16% of their budget in 2005, while cutting back slightly for TV, radio and print. In a recent story published in the Boston Globe, Outsell reported that approximately 80 percent of advertisers currently use the Internet, and the adoption rate is expected to grow to 90 percent by 2008.