Take a look at a beginners guide to SEO and search engine marketing. On this page we discuss the common good practices associated with ranking your website online and converting online sales.
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Freehits online marketing and seo in Charlotte hands out quick tip to profit online. This randomly selected marketing tip
is from our archives and is entitled
New google spider may change SEO practices
Thursday July 03rd 2008
PPC can be for everyone
The impression of pay per click ads you see on the top right of google and
yahooe is the thinking that PPC only works for peop .....
Cure Ad Blindness
Something that everyone should already know about theri contextual ads such as Yahoo and Google based adsense type programs. One thing you need to think about when placing ads and choosing layout design and color is ad blindness.
Ad blindness was originally used on the web when it was simply 'banner blindness'.
Meaning, if someone put up 10 million ads in a single month, after a while - you just ignore the banner as it was just part of the background. This background oversight should be avoided and worked around with new ways to keep eyes moving to your adspace. You should first refer to our page hot spot chart to make sure your ads are in the places on a page where human eyes move to.
Most of the early banners were untargeted. Often they were ROS, and one could easily see the same banner 100 times in a day, and this was a big contributor to ad blindenss in the early days of on-site ads. Today's contextual ads address much of the problem in their own way of being on target to the viewers desired theme (generally).
The issue that rrises is the fact that the ad networks have a very confining look that is offered. Most ads will be sub-consciously know to be just that the moment they spawn on screen.
The common work arounds to ad blindness are rotating color, which is to choose 3-4 different color sets in any ad space so each referesh or new page presents what appears to be a new use of the ad space. This is good practice and pretty common place.
Many people like to use the shocker color approach, which is 2 use 2-3 colors schemes that blend nicely with the site, and mix in the last color scheme to be rotated with a bright strong red/yellow color that will be sure to grab them out of the blindness as it sets in.
Css images and lining up ads with images in the page to provide a highly level of blended ad is another popular technique. The key here is that the ad content really gives the appearence of contributing to the page content and becomes a part of the content in this way. Never mislead you guests but good practice is to blend the ads, and this is one of the common ways.