Best Web Space To Put Ads

When think about the best place to get the highest clickthrough rates for your ads, it is important t know the habits of your visitors and people in general.

Much research has been done to tracj the eye movements of vistors to any website and where attention goes in what order.

"Certain locations tend to be more successful than others. This "heat map" illustrates these ideal placements on a sample page layout. The colors fade from dark orange (strongest performance) to light yellow (weakest performance). All other things being equal, ad placements above the fold tend to perform better than those below the fold. Ads placed near rich content and navigational aids usually do well because users are focused on those areas of a page.

While this heat map is useful as a positioning guideline, we strongly recommend putting your users first when deciding on ad placement. Think about their behavior on different pages, and what will be most useful and visible to them. You'll find that the most optimal ad position isn't always what you expect on certain pages.

For example, on pages where users are typically focused on reading an article, ads placed directly below the end of the editorial content tend to perform very well. It's almost as if users finish reading and ask themselves, "What can I do next?" Precisely targeted ads can answer that question for them."

Facts are from the google webmaster guidelines and tips for placement of advertisments in any adsense campaign.

Google also addresses the customization of any forum or discussion board which concludes that the left side above the screen fold is the best location for any ad in a forum.

"Placing a skyscraper above the fold on the left side of your forum seems to produce slightly better performance than other positioning. However, when using multiple ad units throughout the page our horizontal bias still favors the leaderboard. See the Forum Heat Map below for more details."

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