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What is Big Daddy?
Friday May 09th 2008
PPC can be for everyone
The impression of pay per click ads you see on the top right of google and
yahooe is the thinking that PPC only works for peop .....
Ppc Can Be For Everyone
The impression of pay per click ads you see on the top right of google and yahooe is the thinking that PPC only works for people with very large ticket items such as real estate agents, car dealerships, personal injury lawyers etc.
The average small business generally cannot spend $1,000 to bring one customer through the door. This increases the need for a skilled PPC manager who can find the highest converting ketwords and not the "most popular". You wouldnt want to pay 1.50 a click for "Ebay", when you are selling "eBay useful hosting software". The broad but most popular term is not going to convert well even though it will get alot of exposure.
Wisdom for sellers who have a pretty low margin, like myself, simply means we've got to spend money wisely instead of buying head terms that'll never convert.
It's about buying the terms that actually make a sale instead of those that are about browsing.
A good starting point for any seller is to visit the overyture keyword tool and find the best variations for what they are selling.
http://inventory.overture.com/d/searchinventory/suggestion/