Search Engine Marketing - SEM

SEM - Search engine marketing

Search engine marketing is often considered a close cousin to SEO in that one can be made to compliment the other.

Search engine marketing or SEM is really an offshoot of what was once considered the duties and daily tasks of the search engine optimization expert.

Search Engine Marketing specifically is the function of locating, researching, submitting, and positioning a web site within the proper search engines for maximum exposure and effectiveness.

Common tasks may include copywriting text for seo, pay per click research, link building, article syndication, rss setup, banner exchange and newsletter partnership promotion and similar marketing outlets.

SEM may also include the function of choosing the target keywords and keyword phrases for the web site's meta tags.

Internet Marketing

While it is accepted that as much as 41% of purchases originate on the search engine results pages, it is not the only way. Internet marketing concepts such as banner ads, link exchanges and use of publications and newsletters to build traffic is still an important role in what we and other internet marketers do. Viral forms of marketing such as ebooks have been a powerful tool for 10 years when the first html to exe convertors spaked them as a powerful way to get your links shared.

Viral concepts like this are secondary to newer powerful means of link bait such as counters web awards and rss feeds.