Improve Search Rankings

Here we take a look at some simple concepts and steps you can take to increase you search engine ranking this week, or beginning this week. It is important to note that a solid valuable search engine ranking is something that takes time to build.

There are widely accepted good practices that you can start with today to get on the road to bettering your search engine rankings.

Some simple positive rules of thumb you can monitor to make sure you havnt tripped yourself up from the go:

Always create a page title that is intriguing and eye catching. This is the window to your business and your personality as a professional.

Inspiring titles entice customers to choose your site over others.Remember that the title will be showing against 9 other similar titles when all is going well and you are on page #1.

Even in the best case scenerio with you above the page-seam in the top 5 positions on google your title will compete against paid ads and 4 other sites.

The higher number of clicks has been theorized to pull weight the search engines as well, giving your site more relevance. Think of your webpage titles as headlines and, as a guideline, limit your title to 30 characters and on target with the commonly searched keywords.

Always think of keyword variations. read more about how these variations and keyword synonyms can work for you in the modern search engine..

ALWAYS use keyphrases in hyperlinks—think of it as a persuasion benefit, like pushing a user to take action. Also if you must use an image as a link, use the alt tag to tell the title of the link in the same fashion.

Use a META description tag. This is important regardless of search engine weight, although search engines can give credence to well-written ones. A good description is equivalent to a good sales pitch to the reader. Assume your description tag will be showing against your competitors.

Try to utilize use the 80/20 rule when choosing which page to optimize. Optimize first the pages that cover the most important 20% of your products.
Optimize the remaining 80% incrementally.

Try hard to create bonus content like FAQ pages, how-to pages, related product articles, manufacturer info pages, and blogs. Self growing site content is the key to a long term plan. This website utilizes this effect clearly and powerfully.

Lastly try to highlight your location. This is especially recommended if you are a location sensitive business. This may also be the extra personalization that gets you listed in DMOZ.