Contextual Advertising

Contextual Advertising Help Small Business Wbsites

Contextual advertising is a type of web based advertising often used for content-based Web sites, such as publishers, blogs forums or news websites. With contextual advertising, targeted ads appear on a Web page based on the page's actual content. Contextual advertising is one of the largest forms of marketing on the planet today and has become that large in just a matter of 5-7 years.

First, a contextual advertising system scans the content of a Web page for keyword phrases and the overall content of the page. Then, the system you are working with retrieves and displays an ad that matches closely to the theme of the page itself. With this matching system contextual advertising can create a very high click through rate with very targeting advertising. Contextual ads generally consist of either a block of ads placed and color coded to match the page when done correctly, or an inline style which creates embeded links in the content itself to help lead readers to new content and advertisers pages.

Types of contextual advertising options

In the search engine marketing industry, the contextual ad choices most commonly known are the adsense ads provided by google.com and the publisher which is still in beta from Yahoo. Second-tier engines such as clicksor, FindWhat and Kanoodle also offer contextual advertising programs of varying success and acclaim.

In Line Contextual Advertising

Another type of inline contextual advertising is called in-text contextual advertising, a type of advertising offered by companies such as Vibrant Media. With in-text contextual advertising, ads appear within the actual page content. For example, suppose a Web site contains an article about diabetes. Throughout the article, unique hypertext links appear (not the blue, underlined kind) that are actually links to contextual ads. Clicksor is a very common provider of this sort of solution.

Google Adsense Contextual Ads

Featuring a very simple javascript system that you just paste in your website and allow it to perform on its own, adsense is the industry leader and a very simple way for web site owners to create a nice residual income from their websites.